Blog

Give It For FREE… (and still make money!)

June 4th, 2010 // 3:52 pm @ Admin

So many of us are doing 2 for the price of 1 promotions and 3 for the price of 2 and so on that it no longer gives us a competitive advantage, so how do we use product based promotions to give ourselves a competitive advantage, be different and still make money?
Well, if you’re bold [...]

Category : Blog & Featured & General & Marketing Ideas

Get Busy Now

June 4th, 2010 // 3:05 pm @ Admin

The hospitality and service industries are ferociously competitive. Pubs, hotels, nightclubs, retail outlets are closing down and many of our colleagues are finding themselves with diminished hours or worse with no job at all.
Some “industry experts” are predicting that in the short to medium term up to 25% of businesses in our sector will close. Well, [...]

Category : Blog & Featured & General

Lead and motivate your staff

May 20th, 2010 // 2:14 pm @ Admin

Lead and motivate your staff

What motivates employees
The way your employees feel about their job and their workplace determines how motivated they are. There is a clear link between job satisfaction and productivity.
Job satisfaction depends partly on tangible rewards – for example, how much a person is paid and what benefits they receive. However, job satisfaction also [...]

Category : Blog & General

Promoting your Bar

May 20th, 2010 // 1:50 pm @ Admin

Promoting your Bar

The need for promotion in the bar industry is at an all time high. With the fall off in sales, bar and beverage companies need to concentrate on special events generated to attract customers. Well orchestrated bar promotions can increase receipts without resorting to drink specials and cover charge reduction to [...]

Category : Blog & General

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"Having MacDara on board really made launching East so much easier than it could have been. He was a real pleasure to deal with and we learned an incredible amount from him throughout the process."

Declan Earls - Proprietor, East Nightclub and Venue.

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